Architectural Designs

Need name ideas for an earth friendly building program... Help!?

We are working on an optional building package that consists of earth friendly/green advantages for new homes. The package will include energy efficient lighting/heating, water saving features, designs that limit waste etc. We've been thinking of a name for this program such as True Green (but we're not truly a green builder, so I think this is misleading) or some around earth friendly.... anyone have any ideas??? Thanks I'm trying to stay away from using the word "green". We are not 100% green so I think that it would be misleading to say green. We are instead trying to do things that are more earth friendly and improve in places that we can improve on. Thanks

Public Comments

1. How about "Green Forward"? Or "Green Now"? http://www.geocities.com/dawagnersjca/short.html
2. I ve come to loath anything that calls itself green. Its a dumb description.
3. Solar and wind powered energy devices that are safe for the environment, will save you money, and less dependent from the utility company. See link below for details.
4. Maybe something with the word "Eco" or maybe "Earth" in it would better suit what you're looking for. A few possibilities: Eco Design, Eco Foundation, The Eco Option, Earth Care, etc. Put any word related to the building process after "Eco" or "Earth" and that could be the name. A word of warning, I think there is a lawn company (at least in Illinois) called TruGreen, which is a lawn care service - who also refer to themselves as ChemLawn, I believe, so it might be best to avoid that name.
5. I would focus on how you can save your customers money month after month with energy efficient design. I would also focus somehow on the feel good factor. this might help too - try the LEED website for ideas: http://www.usgbc.org/DisplayPage.aspx?CategoryID=19