Architectural Designs

Is "Green Design" becoming Important?

In real estate marketing, has the "greenness" of a building become a useful tool? Do customers care about that at all? What about LEED certification? Has that ever come up in marketing decisions?

Public Comments

1. Yes, predicated on the customer they are concerned about the environment, the effects and cause on their homes and what they are doing as well. An LEED cert can not hurt at all and it enhances because you will probably one in a crowd of many to have it and therefore be a consultant or expert in that subject.
2. I haven't had it come up in marketing decisions, but consumers are asking about them. SIP homes are just starting to appear in my area. Buyers are concerned about energy efficiency in regards to insulation, appliances, windows, etc.. People are asking about utility bills. There are some people who are actively shopping for solar homes. I don't think these are questions that were commonly fielded, and as consumer demand for *green* options increases, the marketplace is going to have to respond.
3. It is very important to our environment, people just don't know about it yet.